I have registered a new business name – ‘Stylish Baby Boomers’. I also have the websites, stylishbabyboomers.com and stylishbabyboomers.com.au. They are parked ready for me to change over or re-direct them to my current site. It will take a while to close down Your Future Direction and become solely Stylish Baby Boomers.
Why this name?
Because firstly it reflects more what I do; how I want you to feel after a consultation and the potential clients I want to attract.
More importantly it reflects the moods and aspirations of today’s baby boomer women.
We want to be visible women. That is more than being wolf-whistled in the street for our shape, clothes or bottom-wiggling walk. We want to be respected, engaged, active and innovative. The invisibility of our mothers is not for us.
For the first time in history, there is an unparalleled and powerful and continuing visibility of women’s contribution outside the home. We want a different future for us and the world. And many of us do not want to do it the way men have done it for so long.
Positive change does not just come from a few inspirational female examples. It comes from many women buying into the dream of a future they have secretly yearned for. It is the courage to keep going towards that dream and supporting each other on the journey.
You say to life’s setbacks and curve-balls – ‘This is what I want. I will not anymore be what others think I should be.’ That applies to society, fashion designers and family.
Where does Stylish Dressing fit in?
When you choose to dress to be fully yourself, it is another brave step toward being fully visible in the world. Sometimes a change in your dressing style precedes other changes in your life. Sometimes it follows a personal, professional or business change you have made.
Either way you are bringing your outer and inner self into alignment.
We’ll fail sometimes, maybe more often that we want to. Not for long. Perseverance is the secret to courage.
These are interesting times. The rise of the confident and stylish baby boomer woman in large numbers is a force for innovative change.
Do you want to be part of it? I do.
‘Stylish Baby Boomers’ is my chosen vehicle for bringing out your inner beauty so that you can be part of this rising pro-active presence in the world.
CLICK HERE to sign up for the ‘Stylish Baby Boomers‘ weekly Ezine with lots of fashion hints and tips.
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Hi Margaret
Woohoo that is so exciting.love the name change and logo. Describes exactly how your business enhances women in society
Cheers
Gail
Thank you Gail. Logo in progress.
Thanks Marg
I love reading your newsletters – I love fashion and can’t see why I can’t be stylish, individual and quirkily me whatever my age! Thank you for ‘getting’ that!
Cheers
Shauna