The future of fashion shopping is being defined by the Tech savvy and assertive, young female shopper.
While the young, as always, are having a major impact on what we wear. They are also having an impact on how you shop. Many industries have disappeared or changed drastically to compete with the advance of technology into more and more parts of your life.
Will physical shops disappear? Will they be restricted to bespoke designers or only for certain age groups? Will there only be specialty stores for petites, talls, plus-sizes or those with certain dressing challenges (eg for those who can only wear natural materials)? Will every other dress shop or retail store be doing online sales only?
Who knows? The future of fashion shopping is certainly going to be interesting.
Recent articles* in my local papers have pointed to these emerging changes. Below I have summarised two of these changes and added my comments as I see them relating to you, the stylish baby boomer woman.
The Future of Fashion Shopping – The Smartphone
Today’s young women use their smart phones to compare prices, read online reviews and get peer advice on their potential purchases while in a store selecting clothes or in the dressing room. Free store or shopping centre Wi-Fi helps.
Are you game and assertive enough to compare online prices on brand products in view of the shop assistants? Well, mostly the assistants are nowhere to be seen. Doing this requires that you know your online stores and what brands and sizes they stock. I’m not simply talking eBay here. This way you are checking the style, colour and fit and shopping online for the best price. I do not think Baby Boomer women are that tech savvy yet. The secret may be sharing online shopping sites.
Will you post a picture of your potential outfit on Facebook and seek instant feedback? Maybe. I do not think Baby Boomers are that glued to Facebook to be there to encourage or discourage a friend’s dressing purchase. Would you send a text picture or video call a friend for advice? Maybe that is a service that Image Consultants like me can offer our clients or do it for non-clients for a fee for a set number of purchasing advice.
The Future of Fashion Shopping – More Choices
Lastly, there’s a trend towards Fast Fashion. This is the search for new designs that come out more often than seasonally or even monthly. Pamela Easton & Lydia Pearson of Easton Pearson label** commented that some global retailers are under pressure to put out up to 30 collections a year. That’s hard work.
Have you felt the frustration of looking for something new and found that a website or store’s selection has not changed in months? I have. So, I’m with the young here. More choice or especially, more stylish choices, more often. Not necessarily 30 collections a year. There is a lot of ‘safe, classical boringness’ in many brand’s styling.
The Future of Fashion Shopping – Continued
Next week I will continue my take on the future of fashion shopping by introducing you to three more shopping changes that relate to the way you experience shopping and how you are treated.
Articles referred to and quoted:
*= ‘Calling the Shots’ in ‘Queensland Business Monthly’ April 2016 (inset in the ‘Courier Mail’, 1 April 2016)
** = ‘Veteran Design Duo Declare Final Cut’ on Easton Pearson Brand in ‘Courier Mail’, 14 April 2016.
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